Big News for Small Business: WordPress and Salesforce Team Up
Things just got a little bit easier for small business owners everywhere, especially those in need of a new or updated website. Recently, Salesforce for small business unveiled two free WordPress themes for small businesses.
The new themes are designed with all the bells and whistles, helping businesses attract more customers. You can use them to highlight your business information and easily update web copy. Plus, when it comes to blogging, you also have the ability to publish entries directly to your site’s home page or via a subfolder in your site’s navigation.
WordPress Benefits for Small Business
First of all, it’s free! Although your site may look similar in layout to the sites of other small business owners, there are still plenty of opportunities for customization. Because the sites are built on WordPress, they are also easy to set up and manage.
When it comes to site operation, flexibility and ease of use are two of the biggest benefits that come with the Salesforce WordPress themes. You’ll be able to build your site’s ranking through the search engine optimization (SEO) tools inherent in the WordPress platform. When search engines bring in more traffic to your site, you get more leads and more customers.
WordPress has been the go-to platform for individual bloggers for years because it is so easy to use. You can see just how easy it is to get going by watching these demo videos for the Turnkey and Green Stimulus themes:
WordPress can also help you with customer relationship management. More than 50% of consumer use search engines to find what they need. Since your website is the first point of contact for many of your company’s leads, finding a low-cost, professionally designed site that is visually pleasing is win-win for your business.
Advantages over Traditional Webmaster or Host Provider
Small businesses are notorious for being short on two things: money and time. Having a well-coded site used to mean paying a webmaster to make updates each time you needed to upload an employee photo or make changes to your web copy.
The new WordPress themes offered by Salesforce change all that, allowing you to install the theme and make content changes yourself through a user-friendly interface. There is no need to know developer coding. In fact, most domain hosts are set up to make WordPress installs on you site super easy. Fatastico De Luxe is a widely-used application that lets you setup WordPress and other scripts in just a few clicks.
But Wait! There’s More: Salesforce Plugin
If your small business is using Salesforce to power customer relationship management, you can install the WordPress-to-Lead (similar to Salesforce Web-to-Lead feature) plugin on your WordPress-powered site. People who visit your site will be able to contact you directly through your website, and the lead information is automatically entered in your Salesforce CRM. That means you no longer have to copy and paste lead information into your account.
Whether you use Salesforce to manage customer relations or not, this announcement is sure to make your life much simpler.
Tags: CRM, linkedin, Salesforce.com, WordPress
[...] If you are using WordPress to manage your website, try WordPress-to-Lead. [...]
The crux of your writing while sounding agreeable originally, did not really work very well with me after some time. Somewhere within the paragraphs you managed to make me a believer unfortunately only for a very short while. I however have got a problem with your leaps in assumptions and one might do well to fill in those breaks. In the event that you can accomplish that, I would definitely be amazed.